"Coravin Model Two Wine Preservation Opener." © 2017 JGuzman. via Wikimedia Commons. |
Asimov, however, briefly mentions an important factor that contributes to the stigma around boxed wine: its unsuitability for wines intended to age more than a year. More expensive wines often require cellaring to reach their full potential, which necessitates the use of glass bottles -- meaning the highest quality wines will be linked with glass. This is a significant obstacle to boxed wine's acceptance, even if a marketing team on par with Apple were to make the "unboxing" experience more attractive. The perception (and indeed fact) of wine in a glass bottle as a higher-end product may thus hinder the progress of environmentally friendly alternatives.
Moreover, it's important to recognize two separate innovations in this space: the use of cardboard as a container and the vacuum-sealed bag that extends the wine's shelf life after opening. The latter, in the context of higher-end wines, is typically where Coravin technology is utilized. A vacuum-sealed bag is a far better solution than needles through corks and argon containers. A system that could combine the best of the two, allowing decanting into a vacuum-sealed enclosure that provides some of the time extension advantages, would avoid the unwieldy elements of Coravin. A competitor that streamlines the process while maintaining a high-quality image may be better poised to meet the needs of consumers, if not specifically addressing the carbon footprint and environmental impact of the industry.